What's the big idea? Technology has put consumers in control and their attention spans are shorter than ever. As the pillars of traditional media begin to crumble and a new digital landscape emerges, brands must be more engaging and entertaining in order to connect with consumers. In this brave new world of advertising, it doesn’t necessarily take a big budget to be successful just a big idea.

Who the heck is this guy? I ply my trade as a writer, but I am much more than a wordsmith. Through strategic thinking, I dig deep to uncover powerful ideas that can extend to any medium – whether it’s print, television, radio, guerilla or online. Since the start of my career 10 years ago, I’ve created work that’s provocative and successful for a wide variety of high-profile brands. My work has helped solve clients’ problems, build brands, win new business, and earn some nice shiny awards. The way I see it, advertising should illuminate a brand’s personality and make people want to listen to the message.

What I'm doing now?
I left NYC at the end of 2005 and was working at TenUnited in Columbus, Ohio for almost two years. My work there helped win the Motorcycle Hall of Fame Museum, Donatos, Land O' Lakes, and International Delight in new business pitches. I just relocated to Chicago in December of 2007 and have been freelancing at Two x Four, Tribal DDB, Flow Creative, Whittman Har and Beam Global Wines & Spirits. I am looking for a full-time position at the moment, so check out the work on my website listed below to get a better idea of my style and experience.

Client Experience: Samsung, Gramercy Wine School, LG Phones, Plymouth Gin, RC Cola, Cross Pens, The Authors Guild, Monte Cristo Cigars, Grana Padano Cheese, Sol Beer, Maxim Magazine, El Al Airlines, Marriott Hotels, Business Week Magazine, Rum Fest, Pizza Hut, Land’s End, TwinLab Vitamins, Showtime Networks, Cointreau, Thompson Wood Protector, EAB Bank, The Wine Spectator School, Merrill Lynch, Verizon, Chase, Bed Bath & Beyond, BMW Motorcycles, Bacardi / Martini & Rossi, Sony, Accenture, B&B Cognac Liqueur, Comcast, Hartz Pet Products, Wardley, Fairmont Hotels & Resorts, McCormick Spices, American Express One Card, Craftsman, Absorbine, Chicago Creative Club, Equine America, Mrs. Fields, TCBY, Firestone, Quaker Oats, Mars, Red Stag by Jim Beam, and Chicago Bears.