IN A NUTSHELL Highly accomplished Communications Professional with strong ability to consistently deliver progressive ideas, intelligent plans and strategic, objective-based creative solutions, to solve complex business needs across a wide range of assignments. • Diversified local, global experience – 15+ years at JWT, Bates, Bozell, TMP, Marshall-Fenn, Armstrong Partnership • Proven copywriting-strategizing expertise – Print, Web, TV, Radio, DM, PR, Collateral • Multi-client portfolio – Local and global consumer, retail, B2B, online brands • Strong conceptualizing skills – Ability to visualize and develop ‘big idea’, lead teams and deliver integrated work to any brief • Extensive broadcast experience – Scripted, edited over 25 TV commercials and promotion videos • Leadership – Supportive and collaborative partner who inspires and motivates individuals, cross functional groups and clients to action • Award-winning work – Online portfolio with local and global samples: www.vantagecopy.com
Thoughtfully, effectively articulated key brand messages, infused rich HR speak, and conceptualized and delivered award-winning projects for multitude of clients.
• Revitalized RIM's career site to reflect a modern, brand - www.rim.com/careers • Award-winning concept and microsite for Scotiabank – www.scotiabank.com/here • Award-winning microsite for Vale Inco www.yesitspossible.ca • Redefined Northern Territories’ perception and brand with - www.practicenorth.ca • Instrumental in major account wins including Rogers, Barrick, William Osler • Ongoing strategic input for Microsoft, Imperial Oil, Canada Post, Wells Fargo, Barrick
• Conceptualized, designed integrated multimedia campaigns for WestJet, Telus • Strategized, drove, integrated campaigns for Chukchansi Casino, Whirlpool • Supervised road show campaign and promotion for Sony PS2’s new launch • Implemented KPMG’s 2005 press campaign with media innovations
• Managed, motivated and directed team of 6 art directors, visualisers, designers and freelance talent • Developed spot-on strategies and campaigns within tight deadlines for existing clients – York Region Transit, Newmarket Hydro, CTN, Burlington Fibrewired, Lencor Real Estate and Serono • Led team in business pitches and helped agency win new accounts – Brampton EDO, Novartis, La Perla, Scott Paper, Kooy Brothers and Cantech International • Conceptualized, executed and managed La Perla’s pre-launch, launch and post-launch event – teasers, Ads, DM, PR and TV Spots • Created innovative ‘Protect Your Profit’ promotional campaign to motivate Scott Paper distributors. Ongoing campaign resulted in 7% rise in sales in BC and Ontario • Executed marketing strategies and campaigns in targeted European and North American markets for Brampton EDO, making Brampton the 3rd largest investment destination in the GTA • Instrumental in agency winning two prestigious awards: (a) Best national campaign for the CUTA (Canadian Urban Transit Authority) Centennial Event (b) Best overall campaign in Business Category for SBEC (Small Business Enterprises Centre)
• Led team of an Art Director, 5 designers and a web developer. Actively serviced key retail clients across Canada during their busiest season • Conceptualized thematic campaigns for Golf Town that achieved two objectives: - positioned the store as a one-stop Golf shop while promoting each of the individual Golf brands it carries • Created an Ad a day for Sporting Life. Consistent attitude-based advertising helped the brand maintain its lead in a fiercely fought retail market • Transformed brand-image of Fitness Depot from a ‘regional’ fitness equipment chain to a national company that understands home fitness and counsels its clients with the right tools • Executed New Balance Toronto’s campaign for the 2002 season on the 'More New Balance' theme that increased store sales by 20% during the season
Creative Partner, Bates, Dubai, UAE, 1999 – 02
• Supervised, executed and delivered all components of the multi-region DSF (Dubai Shopping Festival) campaign for two years including scripting, co-editing and producing the 2002 TV Commercial that was telecast worldwide • Developed original content, structure and design for the 470 page www.mydsf.com website • Conceptualized and developed award-winning advertising and promotion campaign for Visa International • Scripted and co-edited award-winning TV Film for Benson & Hedges, a BAT brand
Creative Supervisor, GBA, Dubai, UAE, 1997 – 99
• Supervised team of 6 on the Hitachi account that led the brand to claim the 3rd top position in the country • Copywriting and creative direction for the regional launch campaign of Samsung mobile phones • Led team to win multi-agency pitches for Bose Music systems and Regency hotels
Creative Supervisor, JWT, New Delhi, India, 1994 – 96
• Supervised team of 3, on various projects • Implemented launch of Sprint Telecom in India with gold winning Print/DM/Radio/TV campaigns • Helped win accounts like Panasonic, Sheraton Group of Hotels and Reebok for the agency • Drove integrated campaign for Hero Cycles, helping to make it the nation's leading brand
EDUCATION Master of Communications, BITS (Birla Institute of Technology & Science), Pilani, India, one of Asia's leading Universities.
AFTER HOURS
• Keynote speaker at various diversity marketing, career forums
• Co-chair of GTA voluntary organization for Communication, Advertising, Marketing Professionals (www.CAMPnetworking.ca)
• Volunteer work with TRIEC and other institutions to help new Canadians integrate into the job market
