With a master's degree tucked under her arm and a cup of coffee in hand, Margaret began her career nine years ago at a small ad agency in Toronto. There she wrote copy for a wide range of clients, including a U.S.-based luxury real estate project where she was the lead writer of all print, DM, collateral and web material. For the past five years, Margaret has honed her copywriting skills as a Senior Copywriter at a boutique Direct Marketing agency, writing DM, mass, broadcast and interactive copy for a plethora of B2B and B2C clients, including packaged goods, hospitality, telecommunications, not-for-profit and financial services. An award-winning champion of both clients and brands, she is one of the rarest of things: a strategic-minded creative copywriter. And she still has a large cup of coffee in her hand...
