In digital art, I apply my motto: "The beauty of perfection are the imperfections". Here, the goal is for it to not appear digital, therefore imperfections and variations are key to that.
My goal is to produce work that appears natural and photographic. It should not be obvious that it was produced digitally. That is not to say I can't create surreal or non photo-realistic pieces, but I prefer they have the nuances of film and traditional techniques.