The unconventional is Joseph Ilan’s comfort zone and his vision along with his willingness to take aesthetic risks have won him international success in a very short amount of time.

In 1998, Joseph’s images appeared on billboards all over Russia in a Nestle campaign, which also landed him a silver medal in the print advertising section of the Moscow International Advertising Awards.
Based out of Los Angeles Joseph’s work has more recently been seen on billboards for M&M Mars’ Starburst and Skittles for the Hispanic market here in the U.S.

Joseph worked as an intern with Moshe Brakhe whilst attending Brooks Institute of Photography. This gave him first-hand working experience on major market campaigns. Upon his graduation from Brooks he became the primary photographer for youth-oriented Jnco Jeans which is one of the largest fashion denim companies in the U.S. As a GenXer himself, Joseph understands the importance of credibility with audience over everything else. He plugged into the grass roots anti-corporate attitudes of his audience and connected with them on levels they understood by searching clubs for interesting individuals rather than using “perfect” models for his photographs. Joseph’s work for Jnco has been published in Detour magazine, Details, Paper, Thrasher & Big Brother Skateboarding.

In 1999 JC Penny selected Joseph to shoot their popular Arizona jeans line for their high-profile ad campaign. Two of his print ads won silver at the TOPS awards whilst a third picked up a Citation of Excellence. Joseph’s work also made the cover of Electronic Gaming monthly Magazine in March of 2000. For Foot Action USA Joseph shot both in Los Angeles and Miami producing more of his signature style, “cross-processed” color work.