Brand advertising and direct...consumer and b2b ▪ Experience with firms such as EURO RSCG/Devon Direct, Roska Direct and Aetna ▪ Lead the development of market-driven direct-response and branding campaigns in print and electronic formats ▪ Featured speaker at the Philadelphia Direct Marketing Association (PDMA) ▪ Significant experience managing and creating electronic communications and campaigns ▪ Won the Webby Award for the Kingswood Kranium website -- #1 agency site on the Net ▪ Solid background in healthcare communications
