Eric R.T. VIDAL,
Account Director with a Strategic & Creative Mind

Eric began his career in Fashion Management - as one of French Vogue's 100 most influential personalities in Marseille. This illustrious start paved the way for a move into advertising as a Strategic Planner - first at Euro-RSCG, then at FCA! Paris. He then moved to Hong Kong, becoming an expert in cross and multi-cultural trend analysis and founding his own agency. After 8 successful years creating memorable brand images throughout Asia, he arrived in New York. In 2000 he joined icube-newyork with a breakthrough campaign for the US launch of the hip fashion magazine Jalouse USA. Throughout his career, Eric has directed market intelligence assignments, international branding strategies, web and rich media developments, as well as other creative initiatives, for clients like Alain Mikli, Dragon Rouge, Carre Noir, Blu Orbit, Leo Burnett, appledesignsource, Belgacom-Skynet, Interbrew-OB Lager (Korea), Caterpillar, Sara Lee, Lancome, Printemps Department Stores (Shanghai), Carrefour Hypermarkets, CAAC - Air Macau, Hong Kong Tourism Association, Reed Midem MIP-TV, Tower Air, GAN insurance, e-Bay, Oscal, Tylenol PM. Eric graduated in both Economics and Creative Advertising - Mass Communications from CNED-Paris and University of Toulon-French Riviera. He studied at the MBA program of Strathclyde University.