Please visit our primary web site at: behindthescenesmarketing.com.


Michael Adams is a behind the scenes designer, writer, creative director and producer for marketing, sales promotion, advertising, pr events and support. Michael has years of experience on staff or as a consultant with leading marketing and pr firms including Wells Rich Greene Advertising, Ketchum Advertising, Ruder Finn, Rowland Worldwide, Dorf & Stanton, Shandwick USA, Dobbin/Bolgla, Creamer Dickson Basford, Porter Novelli and many others.



Accounts have included M&Ms, Canon, Dupont, McDonald's, Sharp, Ricoh, Onkyo, MasterCard, Sony, the Footwear Council, the Roquefort Cheese Association, Armitron, the 92nd Street Y, Schering
Plough, Schering Berlex, Colgate Palmolive, Philip Morris, Lufthansa, Bayer, Whitehall Robins, The Ritz Taipei Hotel, the American Cancer Society and Puerto Rican Rum among many others.



He would like to bid on creating and/or producing your projects, events and collateral.



"My work includes everything small or large that is either printed, three dimensional or electronic (I have written and produced video infomercials, but not broadcast commericals).


I might be a choice for you if you need someone very experienced who you can trust to write, design, produce or manage anything from advertising campaigns, brochures, sales literature, collateral, packages, direct mail, magazines, FSIs, annual reports, catalogs, press releases, web sites or sales kits, to full blown promotions and imaginative events, with the three dimensional booths, props, exhibits, signs and vehicles that make them a success."



Although for many years he was located in NYC, Michael is now about 30 minutes west of the Lincoln Tunnel. As a result, he can produce for you with an extra cost benefit because of his out of town location. Michael works with a small group that is very lean, very fast and very good. Michael can produce any kind of marketing or pr that's printed or three dimensional, and has portfolio samples to show successful work in every area. Please ask!



His work includes everything from small to large, including brochures, pocket folders, signs, collateral, product introductions, advertising, award ceremonies and long running events/displays like the Pedigree Food for Dogs Petathlon (three dozen events over two years,) and two collapsible Sharp Viewcam displays that can be carried in an SUV, but set up in seconds to 14 feet wide. He created a huge 8'Canon Photura camera (that dropped from heaven at their press conference), the M&M's life-size candy cow (that Regis Philbin had on his TV show and Newsweek called "udderly amazing" and the Whiskas Cat Food roving contest vehicle that traveled from supermarket to supermarket



"We converted two Nissan Pathfinders into "police cars" with roof lights for presentation to the NYPD at a ceremony with former New York Mayor Giuliani and have helped produce the All American Awards for M&M Mars, and Lycra fashion shows for Dupont. Jackie Chan punched out a 5' cigarette prop I made at an American Cancer Society anti smoking rally in Bryant park (Jackie Chan kicked my butt!), "



Recently, Michael wrote and designed the 48 page product catalog for Onkyo's "Integra" line of home entertainment equipment, the finest audio/visual equipment on the market (click the bridge cable photo above, sample #16), and a Sony Home Entertainment editor's kit that had a miniature living room inside the kit. On a smaller scale, he created a simple two pocket folder for Toshiba press releases.



In special assignments, Michael traveled abroad as the marketing designer/ manager for several hotel corporations and also welcomes inquiries from the international hospitality industry.



He can do the naming, branding, logo and environment for events and promotions and new product introductions from start to finish



"My work is often featured in news coverage of an event, and I can organize a scene that is camera friendly in order to earn the best media coverage. We have experience in just about every consumer and B to B industry. I would be happy to provide additional information, or to submit a bid on an upcoming project. No work is too small or two large, and every budget is carefully managed, with cost savings built in because of my out of town location."



See more than 100 case studies of Behind the Scenes work on our web site: behindthescenesmarketing.com, including these projects (numbers indicate the reference on our unique button board table of contents found on our site):



21. The M&Ms Candy Cow promotion
Earned $1 million in free publicity, seen above also.


64. Central Park Conservancy direct marketing
A Caples award winner, seen above also.


68. Ricoh Corporation - Ben Franklin puzzle/game poster
Celebrates a new USPS/Ricoh contract, seen above also.


67. Acrylic Plus acrylic sheet new product introduction/identity
A DM campaign that earned 4.5% response, seen above also.


66. The Ritz Taipei Hotel
Marketing and graphic identity, seen above also.


60. Colgate Palmolive FSI/coupon campaign
A joint promotion with "Magic School Bus"


28. Out of Africa
Book jacket design/illustration


2. musiCDisc an audition sampler
Logo/packaging and direct marketing


39. The Sheraton Taipei
Sales kit, marketing and advertising


49. Armitron Watches
Point of sale design/marketing


65. Lufthansa Airlines Miles & More direct marketing
Creative use of corporate identity guidelines


69. Miscellaneous menus and restaurant marketing
Representing over 30 assignments


18. The Pedigree Petathlon Pet Olympics
36 events held over a two year period


7. Military Brats of America
Membership materials, logo, mascot, publicity and marketing


5. Maverick Industries Consumer packaging/marketing
Packages designed to attract gift and impulse shoppers


42. Onkyo/Integra Consumer product brochure
Introducing Interga video


35. American Cancer Society Jackie Chan event prop
(A 5' long cigarette)


83. Logo and identity design
Examples from several clients


59. Miscellaneous event support
Vehicles, props, stages, signs, booths etc.


44. Newsletter and masthead design
A quarterly publication for Hamilton Projects




Web sites Michael has written and designed:
(These sites will display correctly on pc computers with newer browsers)

http://www.metallixrefining.com
http://www.barclaygoldleaf.com
http://www.accuratus.com





< Partial list of industries served >: airlines, hotels, hospitality, pharmaceutical, plastics, acrylics, electronics, chemicals, insurance, crystals/oscillators, ceramics, food, kitchen appliances, toys, automotive, consumer, cameras, digital copiers, non-profit, watches, industrial ceramics, refining, detergents, pet food, industrial manufacturing, restaurants, consumer goods, machine tools, cosmetics, fashion, business to business, HVAC, RF wireless, art, real estate, restaurants, audio, visual.



< Partial list of services >:
Marketing,
Advertising,
Collateral,
Brochures,
FSIs,
PowerPoint presentations
Copy,
Magazines,
Annuals,
In-house organs,
Themes,
Events,
Logos/identity,
Trade show exhibits/support,
Corporate identity,
Point of sale,
Packaging,
Event management,
Media art direction
(setting up promotions, signage, etc, for best news/print/tv coverage),
Product introductions,
Direct mail,
Print production,
Web development,
All design copy and production



Please note: Enlarged portfolio images may not display in high res when viewed through AOL or older browsers. (Click on thumbnails to view some of my work or visit behindthescenesmarketing.com for for more than 100 case studies of marketing assignments I have carried out, including a low budget category of case studies.). Thanks



GBA