PHOTO ART DIRECTOR & CREATIVE DIRECTOR :: Adele C. Berry Inc. specializes in freelance photo art direction, brand image development, and photography project management for renowned brands. Expertise in the following industries: Beauty & Fashion :: Lifestyle :: Home Furnishings :: Food & Wine :: High-Tech :: Autos. Adele brings 13 years of award-winning leadership and experience to her professional endeavors. After beginning her career as a photographer and graphic designer at Tg Communications, Adele's personal drive and distinct point of view earned her a promotion to Creative Director. During her tenure, the company's profitability exploded - doubling in less than a year. In 1999, Adele made the leap to a larger market, and joined Target
Corporation, at its Mervyn’s division. At Mervyn's, she was the youngest member of the creative team to manage a $1.5 million annual budget for national print advertising. With 10 years of advertising experience, and many success stories, Adele struck out on her own in 2004, and formed Adele C. Berry Creative + Art Direction. Adele's technical photography background, and strategic branding mindset, form the perfect marriage between left and right brain. She can talk f/stops and ROI, all in the same breath.
Adele earned a master’s degree in photography from Brooks Institute of Photography and a B.A. from the University of Pennsylvania. While at PENN, she studied marketing at the Wharton School of business.