While you may be browsing through creativeshake.com to find an art director or designer to work on advertising or graphic design projects, I would encourage you to go a little deeper. Before you order another ad, brochure, or website, ask yourself a few questions:

– "What exactly is my Brand?"
– "What is my Brand Strategy?"
– "How can I effectively position myself as truly different from my competition?"
– "What makes my Brand unique?"
– "Is my Brand idea relevant to the target market?"
– "What is my Brand's personality?"
– "Who are my key Brand stakeholders?"
– "What image, thoughts, products, people, etc., is my Brand associated with?"
– "Is my Brand idea in alignment with my Business Strategy?"

These questions and more should be explored and answered before another creative execution is started. Without knowing the answers, you're probably wasting your time and money. Know who you are...from the very core. Define yourself, document it, and develop a brand strategy that is directly in line with your business strategy. And, make sure that what you’re Brand idea is relevant to the target audience, and different enough for them to care.

I can help you answer all of these questions, define your brand, and develop a brand strategy that will become a strong foundation for growing your business. Then, together we can begin to create brand signals that will deliver your brand idea and promise consistently. And that equates to adding value to your business.

I’ve been in this business since the late 70’s when I began as a Graphic Artist for Tenneco, Inc. in Houston, TX. Throughout my career, I’ve had the opportunity to work on some of the world’s greatest brands: The Walt Disney Company, ESPN, Conoco, Blue Bell Ice Cream, Dresser Industries, Infiniti, Continental Airlines, US Homes, The Coca-Cola Company, and many more. These are all brands that know exactly who they are and what they want their market to say about them.

All Brands start off small, but the ones who end up on the Fortune 500 list are the ones who have a simple Brand idea that is perfectly aligned with their business strategy. What is the single idea that lives inside the consumer’s head about your company? Is that idea relevant to them? Is it different enough for them to care? Can you deliver on your promise? Call me and we’ll find the answers.